· By Oonagh Simms
The Marshmallowst x Knoops
If you’ve visited your local high street recently you may have noticed a veeerrryyyy fancy edition to the cafe scene… scandi-style sleek minimal interiors, bold design and a hard to pronounce name…yup, I'm chatting about Knoops.
Knoops, renowned for their expertise in creating bespoke, chocolate drinks, have been a long-time favourite of ours. And as luck would have it…the feeling was mutual.
They gave us a buzz last year and said they wanted us in their stores and well, we couldn’t be more excited…Their attention to quality and love for experimentation with flavours makes them the perfect partner for our gourmet mallows. Think of it as the ultimate sweet pairing: fluffy, handcrafted marshmallows melting into a rich, luxurious hot chocolate – pure bliss!
To launch this collab, we’re introducing our signature Vanilla Bean Marshmallows in all Knoops locations nationwide. But trust us, this is no ordinary vanilla. Made with real vanilla bean paste, our marshmallows bring an extra layer of creamy sweetness that complements the depth of Knoops’ chocolate drinks. It’s a match made in flavour heaven... Whether you're indulging in a 28% white chocolate with its creamy, velvety notes or going bold with their rich 80% dark, our vanilla marshmallows add the perfect pillowy bite to take your chocolate experience to the next level.
But, as you know, we love to get creative round here. We’re working closely with Knoops to bring you some limited-edition marshmallow flavours that will be dropping soon. We can’t spill too much goss just yet… but expect some exciting seasonal twists that will make your Knoops cup even more irresistible
So as it’s officially hot chocolate season, our collab with Knoops is all about creating a luxe treat that makes the everyday feel a little bit more special…from a cosy autumn pick-me-up to gifting a box of handcrafted treats...what are you waiting for?